Learn how the decline of third-party cookies is leading to a potential 60% drop in programmatic ad revenue for news websites, and understand how Google’s shifting stance might further exacerbate this loss.
Uncover the importance of mastering the three core pillars of data collection. These pillars are essential for creating detailed and actionable user profiles that drive effective ad targeting.
This guide will walk you through step-by-step techniques for collecting first-party data, ensuring you have the tools to build comprehensive user profiles that will enhance your ad targeting and maximize revenue. You'll learn exactly how to harness your existing resources to gather valuable insights directly from your audience.
Learn how to activate your collected data and make it available to the broader AdTech ecosystem, including DSPs, networks and ad exchanges. This guide will show you how to seamlessly integrate your data into programmatic advertising workflows, ensuring that your audience insights are effectively utilized for enhanced ad targeting and optimized campaign performance. You'll gain the knowledge needed to turn raw data into actionable insights that drive higher revenues.
Implement the entire methodology described in this guide using your current technology infrastructure, allowing you to achieve effective results without the need for additional tools or platforms like DeFractal.
Delve into innovative advertising strategies that go beyond traditional methods. This guide will introduce you to alternative approaches, helping you adapt to the evolving digital landscape. Learn how to optimize ad performance by exploring these emerging techniques that can complement or replace standard practices.
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